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Rawaj offers consultations services based on information attained through field studies and surveys analyzed scientifically, to recommend the best use of the new or developed projects and identify opportunities to increase returns and develop new products.
- Market Studies: field studies, surveys, and focused statistical researches in the specific market where real estate investment is to be developed. Such studies and researches cover geographical and demographical aspects, best use analysis, and determine the competitors and the external and general influences on the project.
- Marketing research: studying the competitive stand of the project, its strength points and the value it represents for potential clients. As well as setting the targeted audience and the effective promotion channels for such audiences, in addition to setting estimated budget for marketing the project to investors and the public launching.
- Positioning: the product positioning study is considered the most important source to build a strategy that determines its market position. Marketing plans are mapped based on this strategy during following phases where the ideal positioning of the product, choosing the targeted audiences, knowing the potential clients and competitors are determined.
- Surveys: Rawaj manages, supervises, and executes telephone and field survey studies aiming to create a general view of the real estate market situation. Furthermore, The Company offers survey studies for a specific project(s) upon client request or as needed by the market, or as needed for marketing and positioning studies being conducted. Moreover, Rawaj reaction prediction and expected response prior to launching major media campaigns. Highly qualified experts supervise the results of these surveys, studies and focus groups.
- Pricing: Rawaj offers consultations related to the pricing of real estate units offered for sale or rent based on field studies and researches concerned with the location and finish of the project.
- Tenant-Mix: market, marketing, and positioning studies contribute to developing and clarifying the tenant-mix. Nevertheless, tenant-mix studies provide precise and more detailed information about the type of services and products that every lessee offers; this is a main requirement when dealing with real estate projects that include retail such as shopping malls, services centers, and large tourism projects.
- Products Development: to seize more benefits for Rawaj’s clients, The Company offers consultation services in the field of product development. These services are intended particularly for products related to developing and diversifying income sources and increase the returns through short term leasing products and selling advertisement spaces inside and outside the facilities; as well as a pricing strategy and the possibility to enter into an agreement for the execution and management of these services.
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