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Rawaj performs and executes marketing plans for real estate projects and products in accordance with the outcomes of marketing and positioning studies. Rawaj also conducts the tasks of marketing real estate funds, investments, and IPO's.
- Branding: project naming, logo designing and identity creation suitable to the nature of the project and the targeted audience, and coining a slogan eloquently expressing the values of the product and its competitive advantages.
- Corporate Identity: creating and defining a corporate identity and image for the real estate product compatible with its logo. All printed materials, advertisements, and site decorations shall be harmonious with the corporate identity in order to create a consistent brand image.
- Positioning: executing plans to position the product in the appropriate standing in accordance with the positioning strategy, which is based on studies results. These plans are under continuous review and development pertinent to product’s situation, and to assure its effectiveness in reaching the desired position.
- Marketing Tools: preparing and producing a complete set of marketing tools including literature and profiles. In addition to brochures and other printed materials used in marketing, selling or leasing a real estate product.
- Advertising: producing and executing advertisement plans, managing promotional campaigns and measuring the effectiveness of those campaigns.
- Direct Marketing: Rawaj manages special events and handles the representation of real estate projects and companies at exhibitions and road shows in the Middle East. Moreover, The Company produces the needed printed and multimedia materials to be displayed in such events.
- Public Relations: Rawaj provides an integrated Public Relations services for real estate, products. The Company manages all matters concerning press relations, conference representations, and preparing papers and speeches of real estate companies management.
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